90% of CEOs believe the digital economy will impact their industry, but less than 15% are executing on a digital strategy” – MIT Sloan and Capgemini
At the intersection of marketing and technology, Tamara is an internationally recognized expert on branding, influence & social business. The Founder and CEO of Thulium, a brand amplification company, specializing in B2B social media account-based marketing, Tamara’s expertise is in B2B and B2C marketing, social influence and technology. She is ranked by Klear in the Top 1% of global Social Media Influencers. She is listed as one of the Top 50 Social Influencers of 2015, one of the Top 50 Big Data Influencers of 2016 and one of the Top 100 IoT Influencers of 2016 by Onalytica. Tamara is also ranked in the Top 25 AI/Machine Language influencers, a Top 50 Blockchain Influencer, and Top 50 Digital Transformation Influencer. Tamara is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015 by Leadtail. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing. Tamara is the creator of the trademarked RelationShift® method.
A brand is no longer what we tell the customer it is — it is what customers tell each other it is.” ~Scott Cook
Keynote Topics: Tamara presents on topics at the intersection of marketing and technology; MarTech, Influencer Marketing in B2B & Enterprise, Social Media Account-Based Marketing, Marketing to Women in the B2C Retail Space, Generational Marketing, Marketing to Millennials, Gender Marketing, Personal Brand, Social Influence & Thought Leadership, Employee Advocacy & Engagement, Women’s Leadership.
Companies don’t buy, people do.”
Current and former clients: Verizon Enterprise, IBM, Kawasaki Motors USA, SYNNEX, Huawei, Appboy, Dynamic Signal, The CMO Club, VentureBeat, KPMG, US Department of Defense, California Medical Association and the National Association of Certified Legal Nurse Consultants.
Companies are 67% better at closing deals when sales and marketing teams are in sync.” ~ Marketo
CEO of Thulium: Thulium is an Influencer Marketing Agency, focusing on Social Media Account-based marketing utilizing data and analytics to meticulously track progress and goal achievement. Thulium offers Influencer marketing campaigns and programs for B2B, Enterprise, and Government. Thulium is engaged to assist organizations in significantly moving the needle on sales while cutting gestation time in the funnel through harnessing the power of Social Media Account-based marketing. Thulium also works in development of brand identity and delivery of compelling brand stories across social media channels thereby elevating awareness, creating thought leadership, and increasing conversions through building trusted relationships with a target audience. Thulium’s proprietary social media approach positively impacts the customer journey and experience. By focusing on creating brand influence through developing powerful customer relationships and brand stories for companies in the Fortune 1000, especially in the social media space, Thulium shifts corporate and customer culture around extraordinary brands.
The end goal is action, not eyeballs.” ~ Jay Baer
Specialized B2B experience: IoT, CDN, SDN, Security, Machine Learning, AI, Blockchain, FinTech, Energy & Utilities.
Specialized B2C experience: Consumer Electronics, Wearables, Gaming, Automotive, Powersports, Healthcare, Financial Services, Sport and IoT apparel. Thulium also has specialized expertise in Marketing to Women.
Being popular as a social media influencer never converts. Having something compelling to say that connects you to your target audience in such a way as to convey you “get” their pain points, you have a solution, and you care…that’s what converts. Trust converts.” ~ Tamara McCleary
#1 social influencer: (Documented by third party analytics) 2016 conferences including: IBM Amplify, DistribuTECH, Enterprise Connect, Channel Partners, RSA, NAB Show, Subscribed, Gartner Security, and IBM Interconnect.
Marketers today are challenged to become knowledgeable technologists. It’s CMOs today who are making purchasing decisions on CDN, not the IT department. In a world of Digital Transformation where companies must become digital to the core or bust, the rules have changed. Silos are challenged, and the ‘who does what’ lines are blurred. Today a digitally savvy c-suite and board are imperative to withstand the futuristic winds and shifting tide.” ~ Tamara McCleary
Panelist and Moderator: Tamara has participated as a panelist Internationally on topics of IoT, Cloud, Machine Learning, Leadership and Digital Disruption. She has moderated, interviewed, and conducted Fireside chats with a Who’s Who of CMOs, CIOs, CTOs and CDOs; from Visa, Etsy, Dunkin’ Brands, Pizza Hut, Moet Hennessy, Priceline.com, the Philadelphia 76ers and even Vincente Fox, former President of Mexico for organizations such as The IoT Institute, VentureBeat and The CMO Club.