“There are lies, damned lies and statistics.” – Mark Twain Beyond the current disruption to bricks and mortar retail, the National Retail Federation’s (NRF) Big Show demonstrated the growing power of data. Not just any data, but big, dark, and unstructured data. Sexy, right? It gets even better. You see we are doing things now we’ve […]
Neo: Why do my eyes hurt? Morpheus: Because you’ve never used them before. ~The Matrix This is Part 1 in a series of observations from the NRF Big Show 2016. Welcome to the 21st Century! Everything is changing. The skill-set imperative for companies to survive? Adaptability. Massive disruption is appearing in the retail […]
Tamara shares how it is critical that marketing, sales and technology go beyond big data, user experience, (UX), and connecting with clients via mobile. Real, human to human interactions are critical for building relationships with customers now and in the future. The 20 minute keynote was recorded at Appboy LTR, held November 5th, 2015 in […]
Analytics produced by iTrend Data Analytics revealed Tamara McCleary was among the Top 10 Social Influencers at the National Retail Federation (NRF) Big Show held January 17th to the 21st, 2016 in New York City. With over 30,000 people attending the show, Tamara was only one of two individuals to share the Top 10 with such […]
Tamara was featured for a 2nd time in Appboy’s Relate Magazine, this time discussing the power of keeping customers through the power of long-term trust. She shares three keys to Relationship Marketing: Be Customer Centric Be Genuine Listen If you would like to read the entire article in depth, visit Appboy Relate.
Lara Balazs, Senior Vice President and Head of North America Marketing at Visa, and Tim Holley, Senior Product Manager for Growth at Etsy, and Relationship Expert Tamara McCleary discuss “Mak(ing) It Easy for Customers to Make Your Brand a Habit” at Appboy’s LTR conference in New York City.
Tamara’s advice on the power of brand story and identity, along with her advice on connecting with customers is featured in a recent story by Appboy in their RELATE blog. Read an excerpt below and follow the link for the rest of the story: Amazon.com CEO Jeff Bezos said, “Your brand is what people say about you when […]
One of Tamara’s marketing predictions for 2016 was recently included in Leonard Kim‘s recent Inc article, 10 Expert Marketing Predictions for 2016. You can read Tamara’s excerpted thought below. Please visit Inc to read the rest of the article predictions. 7. Employee Engagement Tamara McCleary, Expert in Relationships & Social Business Tamara senses a recognition […]
Tamara has a discussion with Lara Balazs, SVP of North American Marketing for Visa at the VentureBeat GrowthBeat: Summit 2015 in Boston, MA, discussing the power of convergence in mobile innovation along with the power of bridging gaps and earning trust.
There is much talk about Big Data, but the truth of the matter is the future will be won by those who can effectively analyze and use the data they have quickly, thus the concept of Fast Data has been born. Tamara McCleary explains in this video. Learn more: www.ibm.com/Commerce