Today, customers are increasingly using social media to talk about brands. I explain in this interview produced by IBM how marketers should be focusing on consistent brand messaging across all channels, and participating in social conversations to forge genuine connections and engagement with customers. To learn more about the future of commerce, check out other influencer […]
For the average person, the rise of mobile has made things easier. Traffic warnings and subway updates reach you wherever you are. Taking a high-quality picture can be as easy as lifting your arm. And cashing a check no longer means searching out a physical bank branch–and if you DO want to find a bank, […]
Tamara breaks the myth of Work-Life Balance and introduces the idea of Work-Life Satisfaction through this inspirational collection of highlights from her keynote delivered to The CMO Club at the Conrad Hotel in New York City.
The following is an excerpt from my July 27th article, Priceline.com, at the intersection of technology and humanity, takes #1 in the travel space, as published at VentureBeat.com. If you’ve lived long enough to remember when the World Wide Web was new, delicious, and an exciting discovery ripe with untapped gems just waiting to be unearthed, it […]
The following is an excerpt from my July 27th article, Disruption in the electronic payment space: What do Visa, Odell Beckham Jr., and Drew Brees have to do with it?, as published at VentureBeat.com. “As marketers we used to think of owned, earned, paid being discrete buckets, and now we acknowledge because of [mobile connectivity] […]