Today, customers are increasingly using social media to talk about brands. I explain in this interview produced by IBM how marketers should be focusing on consistent brand messaging across all channels, and participating in social conversations to forge genuine connections and engagement with customers. To learn more about the future of commerce, check out other influencer […]
Checkout my New Video, filmed by IBM. This was shot when I was speaking at the IBM Amplify in San Diego for IBM Commerce. Talking about Digital, Mobile, Social Media and Customer Engagement.