There is much talk about Big Data, but the truth of the matter is the future will be won by those who can effectively analyze and use the data they have quickly, thus the concept of Fast Data has been born. Tamara McCleary explains in this video. Learn more: www.ibm.com/Commerce
Today, customers are increasingly using social media to talk about brands. I explain in this interview produced by IBM how marketers should be focusing on consistent brand messaging across all channels, and participating in social conversations to forge genuine connections and engagement with customers.
To learn more about the future of commerce, check out other influencer video interviews from the 2015 IBM Amplify Conference at http://bit.ly/1Iwn25m or follow #NewWayToEngage on Twitter.
Checkout my New Video, filmed by IBM. This was shot when I was speaking at the IBM Amplify in San Diego for IBM Commerce. Talking about Digital, Mobile, Social Media and Customer Engagement.