There is much talk about Big Data, but the truth of the matter is the future will be won by those who can effectively analyze and use the data they have quickly, thus the concept of Fast Data has been born. Tamara McCleary explains in this video. Learn more: www.ibm.com/Commerce
Today, customers are increasingly using social media to talk about brands. I explain in this interview produced by IBM how marketers should be focusing on consistent brand messaging across all channels, and participating in social conversations to forge genuine connections and engagement with customers. To learn more about the future of commerce, check out other influencer […]
Checkout my New Video, filmed by IBM. This was shot when I was speaking at the IBM Amplify in San Diego for IBM Commerce. Talking about Digital, Mobile, Social Media and Customer Engagement.
[youtube=”http://www.youtube.com/watch?v=M4IjTUxZORE?rel=0] I saw the video above, Millennials: We Suck and We’re Sorry, at an IBM Amplify panel discussion a couple weeks ago. The video is a hilarious parody poking fun at the older generation’s attitude towards the Millennial generation. It struck me as not only hilarious, as I watched, but illuminated to me the deeper truth of how […]
The following blog post is a summarization of my thoughts shared during my presentation at the IBM Amplify event in San Diego, CA, May 11, 2015. Right now our ability to capture massive quantities of data is mind-blowing. For a marketer, it’s like attempting to take a sip from a firehose. With more data available […]