Lara Balazs, Senior Vice President and Head of North America Marketing at Visa, and Tim Holley, Senior Product Manager for Growth at Etsy, and Relationship Expert Tamara McCleary discuss “Mak(ing) It Easy for Customers to Make Your Brand a Habit” at Appboy’s LTR conference in New York City.
Tamara has a discussion with Lara Balazs, SVP of North American Marketing for Visa at the VentureBeat GrowthBeat: Summit 2015 in Boston, MA, discussing the power of convergence in mobile innovation along with the power of bridging gaps and earning trust.
For the average person, the rise of mobile has made things easier. Traffic warnings and subway updates reach you wherever you are. Taking a high-quality picture can be as easy as lifting your arm. And cashing a check no longer means searching out a physical bank branch–and if you DO want to find a bank, […]
The following is an excerpt from my July 27th article, Disruption in the electronic payment space: What do Visa, Odell Beckham Jr., and Drew Brees have to do with it?, as published at VentureBeat.com. “As marketers we used to think of owned, earned, paid being discrete buckets, and now we acknowledge because of [mobile connectivity] […]