One of Tamara’s marketing predictions for 2016 was recently included in Leonard Kim‘s recent Inc article, 10 Expert Marketing Predictions for 2016. You can read Tamara’s excerpted thought below. Please visit Inc to read the rest of the article predictions.
7. Employee Engagement
Tamara senses a recognition by brands of the importance of social media and the need to not only grow, but to train social media department staff to engage with their customers.
In addition, organizations have a great understanding of the power of employee advocacy in the social media sphere. While 2016 won’t usher in a direct understanding of the impact of social on ROI, we will see a greater use of analytics to understand the power of influencers and their true engagement value.