Tamara was recently quoted as one of 11 experts in the Alexa article Marketing Quotes 2016: 11 Experts Reveal Their Biggest Takeaways. You can find Tamara’s excerpt below:
The biggest challenge I believe we are facing for marketers is the continued fragmentation of a variety of marketing channels and the challenges which go with it. The shift away from television and towards mobile by millennials, and frankly other generations is picking up speed. The introduction of streaming audio and video, social media and more creates a challenge for marketers on where to put their hard earned marketing dollars without losing their message in a sea of voices. This is why I continue to encourage my clients to refine and execute campaigns based on their brand message, along with investing in the tools to better understand where their customers are spending their time.
You can read the rest of the Alexa article here.