Tamara was recently featured in Randi Zuckerberg’s 52 Women in 52 Weeks series which focuses on extraordinary women in business, technology and more. You can find an excerpt below:
1) How can a struggling brand get more attention?
Everyone is competing for attention in the new social economy. The best way for a brand to get more attention in this overcrowded, highly competitive marketplace is to simplify brand messaging while engaging with the theme of the brand’s narrative in two-way conversations on the social media networks. This means that everyone within the company must be able to elegantly weave the brand narrative along every single customer touchpoint to mirror consistency of brand messaging.
Engaging through the power of a potent and powerfully connected brand message is irresistibly attractive and showcases a consistency that is rare with many companies today who are juggling multiple channels and delivering inconsistent messages. Consistency builds trust. To truly standout in today’s socially connected marketplace, a brand must differentiate itself through its level of engagement with customers.
One of the biggest mistakes I see brands making is that they are still stuck using outmoded, linear marketing models that broadcast messages across the social networks rather than blending genuine two-way communication with their audience, highlighting not only their brand messaging, but offering authentic conversations. Whether it’s B2B marketing or B2C marketing, or whether the brand is a start-up technology company, or a global fashion retailer, it matters not. What today’s savvy enterprises and consumers want is to be engaged with brands that are showing up on-scene as authentic, innovative, cutting edge, disruptive, and extraordinarily passionate about what they do.
You can read the rest of the article on LinkedIn Pulse here.
Randi Zuckerberg believes in being a three-dimensional woman of many titles. She is the Founder & CEO of Zuckerberg Media, a boutique marketing firm and production company. Prior to founding her own company, Randi worked at a tiny internet company you may have heard of, called Facebook, where she created and ran the social media pioneer’s marketing programs from 2005-2011.