Tamara’s advice on the power of brand story and identity, along with her advice on connecting with customers is featured in a recent story by Appboy in their RELATE blog. Read an excerpt below and follow the link for the rest of the story:
Amazon.com CEO Jeff Bezos said, “Your brand is what people say about you when you’re not in the room.” As marketers, we know that our brand identity has to be more than what we say about ourselves—it has to be what people say about us. It has to be a fully rounded expression of who we are as a company. It’s more than the voice we use in our messaging. It’s our self portrait. It’s our story!
We spoke with Tamara McCleary, an expert on relationships and conscious business, and a speaker on business relationships, to get her input on approaching a marketing identity. Her experience has helped many companies determine theirs: she was the third most mentioned person on Twitter by Chief Marketing Officers in 2015.
Of storytelling, she has this to say: “We’re all wired for story. It’s why we love to watch TV and read books. If your marketing isn’t working, it’s because your story doesn’t inspire or motivate. It doesn’t fire people up.”
Read the rest of the story and get Tamara’s advice on building customer engagement in Appboy’s RELATE blog.