Tamara’s knowledge was recently highlighted in The Creative Group‘s new article Is Video Content Now King with Marketers? Highlighting the social media successes of Tamara, VaynerMedia CEO Gary Vaynerchuck and Moz Founder Rand Fishkin, the article talks about the power of story and the use of video in marketing and branding. Read an excerpt of Tamara’s thoughts below:
…according to noted branding expert and Thulium CEO Tamara McCleary, you need not break the bank to create good video content for the web. “The demand for powerful video to tell a brand story, especially in the social media space, continues to grow exponentially,” says McCleary, a top influencer of CMOs (see chart below). “My advice to marketers is to just do it. As long as you are creating videos that mirror your brand message, are compelling, and are efficient in their use of time (90 seconds or less), get the videos out. Start putting together videos no matter your budget.”
“What I experience regularly with brands is this idea that they can only create video for social media if they have a broadcast budget,” she adds. “This simply isn’t the case and it isn’t expected from viewers.”
You can read the rest of the article, Is Video Content Now King with Marketers? here.