Tamara was ranked the #1 individual influencer at Mobile World Congress in Barcelona, Spain. She surpassed well known brands such as Ericsson, Huawei, Apple, HPE and many more. In addition to her own ranking, Tamara’s agency, Thulium, along with her leadership, ran the social campaign for Exponent, a new brand from Verizon, assisting them to an unprecedented ranking at #15.
In the latest article Call 911! Healthcare Needs a Tech Resuscitation by Brian Buntz at The Internet of Things Institute. In the article Tamara shares her perspective of how The Internet of Things will radically transform healthcare in coming years. You can read an excerpt below:
Imagine you just got a cancer diagnosis. You speak with four highly-regarded physicians and get four conflicting recommendations: chemo, radiation therapy, surgery, and one opinion that recommends a combination of allopathic and complementary medicine. “It would be confusing and hard to make a choice because faced with a cancer diagnosis, if you choose the wrong treatment, you might die. It’s scary,” says Tamara McCleary, the CEO of Thulium.co and futurist who began her career as a registered nurse.
“When you and I get sick, we rely rely on doctor’s memory, their education, their personal biases and their emotional state. We are even relying on whether they got enough sleep last night,” McCleary says. “There are all these human variables that can cause any of us to not be top of our game at any point in time—night or day. It is not a criticism. We are human. Human beings make errors.”
Now, picture a world in which doctors are trained in data science. Armed with machine learning, big data, and artificial intelligence, they can consider clinical research from across the globe, weighing the latest research and clinical data in each decision they make. Physicians could consider the likelihood that every possible treatment modality would work for each individual. And they can use technology to base each medical decision on the latest research data available, a patient’s genomics, lab results, and clinical history.
Machines could also weed out ineffective but expensive treatments and help detect the earliest signs of disease. “We can head off problems if we can intervene earlier,” McCleary says. “We know that early intervention is the key to staying healthy, as well as, the key to saving healthcare dollars.”
To read the rest of the article, click here.
In a new article at Rebrandly, 9 Useful Tips and Tricks to Boost Your Personal Brand, Tamara is featured on her most useful tip when it comes to boosting your personal brand. Tamara is joined by other branding and social media experts such as Jeff Bullas, Dorie Clark, Michael Hyatt, Tom Peters, Juntae DeLane and others in the article. You can read Tamara’s excerpt below:
And so, what was the one thing she felt most important?
“One quick thing anyone can do to improve their personal brand online is to pick a swim lane with respect to what they want to be known for.”
Pick a swim lane, that’s a cool way to put it. When you jump into that pool and join the race, focus on your lane and go for it. I mean, you don’t see professional swimmers doing zig-zags do you?
There also just isn’t enough time to do everything. If you pick your lane, you can focus your time and energy on doing what you do best.
“What I mean by this is that when we try to be all things to all people, we dilute our message and our effort to establish ourselves as a thought leader. Look at your online posts, comments, and visual images. If you can’t quickly identify what your personal brand stands for in under one minute of scanning your online activity, then it’s time to think about what you want to be known for. Focus your storytelling and messaging around the one theme, passion or salient message that burns within you that you simply must share. If you were to be known for anything online, what would you want it to be? That’s your swim lane… practice, play, learn, grow, and share your insights for all of us to enjoy. The world needs unique, wonderful, special, YOU!”
If you would like to read the entire article, you can find it here at Rebrandly.
In Onalytica‘s most recent 2016 analysis and ranking of influencers on social media, Tamara was ranked the #15 most influential individual on the subject of Social Media Marketing. Onalytica explains their methods for the ranking below:
We were very interested in seeing which brands and individuals were leading the discussion around social media marketing, so we analysed over 367K tweets from mentioning the key words: “social media marketing” OR SMM. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands.
To read the entire report from Onalytica, download it here.
In a new article published by the Internet of Things Institute, Tamara was named one of the Top 25 influential women in IoT (Internet of Things). An excerpt from the article shares:
Meet the females leading the burgeoning IoT industry.
Silicon Valley has a reputation for being a boy’s club, but women are steadily making inroads in the technology industry with many in leadership roles related to IoT. In the list below, we celebrate the women in a variety of roles in the IoT niche, ranging from analysts to CEOs to product designers.
Tamara is joined by inspiring women in technology like Meg Whitman, President and CEO of Hewlett Packard Enterprise, Debra Logan, V.P. and Fellow at Gartner, Angie Beltz a V.P. Tech Data Corporation‘s IoT business in the Americas, Brennan Berman, the city of Chicago’s Chief Information Officer, Lisa Seacat DeLuca, the most prolific inventor in IBM‘s history, filing more than 420 patents in IoT, Mobile Security, and Wearables, and Michelle Curtis, leading the IoT group at Tech Data Corporation, also a finalist for the Emerging Technology Leader of the Year Under 40 for the Tampa Bay Technology Forum annual industry awards.
Check out the entire article and list of 25 Women who are influencing IoT today.
To read the article, and what the Internet of Things Institute said about Tamara, you can find it here.