The following is taken from my video blog series co-produced with Dynamic Signal.
In my last two videos for Dynamic Signal, I talked about The Power of Employee Engagement, as well as, the importance of Creating Value Through Communication. In this video, I share how to tap into an amazing resource by creating Engaged Employee Advocates. Often times an organization can miss an exceptional opportunity to enlist the support of employees to advocate for the organization. We are living in a new economy and this new economy is a sharing economy.
If your employees are actively engaged and communicated with regularly, you have created an enormous opportunity to exponentially increase the number of people amplifying your organization’s message in the marketplace. An additional benefit of engaged and active employees is that they provide a first line of defense against negative comments and bad press. As I share in this video, In one study, 56% of employees shared they had defended their company on an online platform.