The world as we know it is currently undergoing a massive RelationShift. We are beginning to see the death of an old paradigm and its replacement by a new paradigm in what is currently referred to as the Relationship Economy. The world is in the midst of a seismic shift of unprecedented size and scope. Communication is instantaneously routine over virtually the entire planet. Information on products and services, as well as, human knowledge is accessable to billions with a data connection. No longer is education limited to a privileged few who can afford to pay for it, but essentially knowledge is open and accessible to almost anyone.
At the same time we grow ever more interconnected, we’ve begun to have the ability to create relationships with people and cultures we would never have had the opportunity to less than a couple of decades ago. The explosion of social media has allowed us to not only make friends with people we don’t know, but also share information, news and a diverse range of opinions on everything from politics to entertainment and product reviews.
Did you know a 2013 Broadpoint survey found 73% of consumers say positive customer reviews make them trust a business more? Isn’t this why we check the Amazon reviews? (And if you’re an author, you’re looking for those positive Amazon reviews to promote your book and elevate it, aren’t you?) At the same time, Forbes Magazine, found that 81% of U.S. Respondent’s indicated social media posts directly influenced their purchase decisions.
Whether you are in business, working for yourself, in government or a non-profit you are selling something. At the very least you are selling to your employer how effective you are at your job. Whatever it is you’re selling… your latest book, keynote, gadget, game, app, essential oil, or fitness system… it doesn’t matter the “what” it matters the “how.”
Think about it… 81% of the respondent’s on the Forbes survey said that Social Media posts directly influenced their decision to purchase. That’s huge! Influencing purchasing decisions? This is called REAL influence!
Yes! You heard it correctly, Social media, along with the massive amount of information available to consumers online, is driving fundamental changes in the economy. So, how do you run with this knowledge and compete, as well as, find an advantage during a great financial and social shift?
Over the past 100 years, the global economy has shifted through four “Ages of Business,” (Advertising, Consumer, Information, Relationship) culminating in the creation of today’s Relationship Economy. There are dramatic changes upon the horizon affecting not only our business but also our personal lives. Here’s how you can develop a competitive edge and begin profiting during times of elemental change.
Be Genuine & Engaged
Create genuine and engaged relationships online via this marvelous medium we call Social Media. Develop a tribe, a following, a trusted group of wonderful people who you develop a relationship and connect with on a regular basis. People buy from people they know, like, and trust, right? So how are you building your tribe? What are you doing to find and cultivate these relationships? What is the basis of your connection with other people on social media?
Understand Your Brand
What is your Personal Brand? What is it that people have become accustomed to finding on your Facebook posts, Tweets, Google+, Instagram, Youtube, Pinterest, and LinkedIn messages? Do you inject humor into your posts, blogs and communication? Are content-rich subjects one of your particular interests? Jokes, quotes, memes, tips, what? What are you all about? What have people come to expect from you and what are you delivering on a regular basis?
Get To Know and Participate With Your Tribe
Your following or tribe is going to be an accumulation of people who enjoy you and your content and they enjoy your presence which means your engagement with them. Let them know you care, remind them they are appreciated and important to you. Thank them for commenting, respond to their comments. If on Twitter then favorite, retweet, and respond often to your engagers. On Facebook “like” their posts as well as “like” their comments to your posts. Reach out, be real and become someone that people want to care about and want to see do well. If you build a caring tribe, they will take care of you through promoting what you offer simply because of your relationship. It really is a beautiful exchange and creates much goodwill. Be committed to those that are faithfully following you and they will reward you with their support. Enjoy these beautiful people! These are REAL relationships!
Give back! The best way to build the strongest impact on Social Media is to also promote other’s offerings and not just your own. Be a giver, help out, care. The energy of caring, and serving others has a significant impact upon your ability to be successful online because the online world is about building relationships. I truly believe in “what goes around comes around” or call it Karma or the Golden Rule. Whatever label you use, there’s no denying that the principle of reciprocity is quite powerful and sharing really is caring. Reach out and lend a hand online like you would in real life and your online presence will be just as powerfully strong as your offline life, and so will your credibility.