There is much talk about Big Data, but the truth of the matter is the future will be won by those who can effectively analyze and use the data they have quickly, thus the concept of Fast Data has been born. Tamara McCleary explains in this video. Learn more: www.ibm.com/Commerce
Today, customers are increasingly using social media to talk about brands. I explain in this interview produced by IBM how marketers should be focusing on consistent brand messaging across all channels, and participating in social conversations to forge genuine connections and engagement with customers.
To learn more about the future of commerce, check out other influencer video interviews from the 2015 IBM Amplify Conference at http://bit.ly/1Iwn25m or follow #NewWayToEngage on Twitter.
For the average person, the rise of mobile has made things easier. Traffic warnings and subway updates reach you wherever you are. Taking a high-quality picture can be as easy as lifting your arm. And cashing a check no longer means searching out a physical bank branch–and if you DO want to find a bank, mobile makes that easier, too.
This kind of convenience is powerful, teaching customers to expect frictionless experiences from the brands they engage with regularly. Meeting that expectation can be a challenge, especially for companies holding onto old ways of doing business. But the benefits of providing that kind of crowd-pleasing experience can be big: customers who are convinced to engage consistently with your brand are significantly more likely to stick around.
These challenges and opportunities were the focus of a discussion earlier this month at the LTR conference in New York City. The panel, The Power of Human Habit, featured Lara Balazs, senior vice president and head of North America marketing at Visa, and Tim Holley, senior product manager for growth at Etsy, and was moderated by relationship expert Tamara McCleary.
Read the rest of the article here at business2community.com
Tamara breaks the myth of Work-Life Balance and introduces the idea of Work-Life Satisfaction through this inspirational collection of highlights from her keynote delivered to The CMO Club at the Conrad Hotel in New York City.
The following is an excerpt from my July 27th article, Priceline.com, at the intersection of technology and humanity, takes #1 in the travel space, as published at VentureBeat.com.
If you’ve lived long enough to remember when the World Wide Web was new, delicious, and an exciting discovery ripe with untapped gems just waiting to be unearthed, it won’t be hard for you to acknowledge we’ve come a long way in less than two decades. With the emergence of technology comes a cycle of initial “Wow Factor,” with a subsequent period of conscious applied application following and eventually — or shall I say inevitably? — concluding with an almost automatic expectation as the technology becomes integrated invisibly into our lives as human beings. We don’t know how to live without it, as it never occurs to us that we would.
Remember when just over 18 years ago there was little online of what we genuinely take for granted today? Apple Computer was in the midst of betting its future on the ill-fated Newton, Amazon had recently changed its name from Cadabra, and no one had ever heard of “The Negotiator” or “Name Your Own Price.” In the midst of the silicon gold rush, a small company called Priceline.com emerged with big ideas, committed to flipping the ecommerce model and giving more power to buyers versus sellers.
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The following is an excerpt from my July 27th article, Disruption in the electronic payment space: What do Visa, Odell Beckham Jr., and Drew Brees have to do with it?, as published at VentureBeat.com.
“As marketers we used to think of owned, earned, paid being discrete buckets, and now we acknowledge because of [mobile connectivity] they are completely blended,” said Lara Balazs, senior vice president of North American marketing for Visa, in an exclusive interview with VentureBeat.
As most companies recognize, the marketing world has changed drastically over the past decade. No longer can a company rest on owning the traditional TV, print and radio media space, because consumer attention is now drawn just as heavily to non-traditional outlets such as social media and on-demand video.
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