Tamara shares how it is critical that marketing, sales and technology go beyond big data, user experience, (UX), and connecting with clients via mobile. Real, human to human interactions are critical for building relationships with customers now and in the future. The 20 minute keynote was recorded at Appboy LTR, held November 5th, 2015 in New York City.
Tamara was featured for a 2nd time in Appboy’s Relate Magazine, this time discussing the power of keeping customers through the power of long-term trust.
She shares three keys to Relationship Marketing:
- Be Customer Centric
- Be Genuine
If you would like to read the entire article in depth, visit Appboy Relate.
Lara Balazs, Senior Vice President and Head of North America Marketing at Visa, and Tim Holley, Senior Product Manager for Growth at Etsy, and Relationship Expert Tamara McCleary discuss “Mak(ing) It Easy for Customers to Make Your Brand a Habit” at Appboy’s LTR conference in New York City.
Tamara’s advice on the power of brand story and identity, along with her advice on connecting with customers is featured in a recent story by Appboy in their RELATE blog. Read an excerpt below and follow the link for the rest of the story:
Amazon.com CEO Jeff Bezos said, “Your brand is what people say about you when you’re not in the room.” As marketers, we know that our brand identity has to be more than what we say about ourselves—it has to be what people say about us. It has to be a fully rounded expression of who we are as a company. It’s more than the voice we use in our messaging. It’s our self portrait. It’s our story!
We spoke with Tamara McCleary, an expert on relationships and conscious business, and a speaker on business relationships, to get her input on approaching a marketing identity. Her experience has helped many companies determine theirs: she was the third most mentioned person on Twitter by Chief Marketing Officers in 2015.
Of storytelling, she has this to say: “We’re all wired for story. It’s why we love to watch TV and read books. If your marketing isn’t working, it’s because your story doesn’t inspire or motivate. It doesn’t fire people up.”
Read the rest of the story and get Tamara’s advice on building customer engagement in Appboy’s RELATE blog.
For the average person, the rise of mobile has made things easier. Traffic warnings and subway updates reach you wherever you are. Taking a high-quality picture can be as easy as lifting your arm. And cashing a check no longer means searching out a physical bank branch–and if you DO want to find a bank, mobile makes that easier, too.
This kind of convenience is powerful, teaching customers to expect frictionless experiences from the brands they engage with regularly. Meeting that expectation can be a challenge, especially for companies holding onto old ways of doing business. But the benefits of providing that kind of crowd-pleasing experience can be big: customers who are convinced to engage consistently with your brand are significantly more likely to stick around.
These challenges and opportunities were the focus of a discussion earlier this month at the LTR conference in New York City. The panel, The Power of Human Habit, featured Lara Balazs, senior vice president and head of North America marketing at Visa, and Tim Holley, senior product manager for growth at Etsy, and was moderated by relationship expert Tamara McCleary.
Read the rest of the article here at business2community.com