The following is an excerpt from my July 27th article, Priceline.com, at the intersection of technology and humanity, takes #1 in the travel space, as published at VentureBeat.com.
If you’ve lived long enough to remember when the World Wide Web was new, delicious, and an exciting discovery ripe with untapped gems just waiting to be unearthed, it won’t be hard for you to acknowledge we’ve come a long way in less than two decades. With the emergence of technology comes a cycle of initial “Wow Factor,” with a subsequent period of conscious applied application following and eventually — or shall I say inevitably? — concluding with an almost automatic expectation as the technology becomes integrated invisibly into our lives as human beings. We don’t know how to live without it, as it never occurs to us that we would.
Remember when just over 18 years ago there was little online of what we genuinely take for granted today? Apple Computer was in the midst of betting its future on the ill-fated Newton, Amazon had recently changed its name from Cadabra, and no one had ever heard of “The Negotiator” or “Name Your Own Price.” In the midst of the silicon gold rush, a small company called Priceline.com emerged with big ideas, committed to flipping the ecommerce model and giving more power to buyers versus sellers.
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