In a new article at Rebrandly, 9 Useful Tips and Tricks to Boost Your Personal Brand, Tamara is featured on her most useful tip when it comes to boosting your personal brand. Tamara is joined by other branding and social media experts such as Jeff Bullas, Dorie Clark, Michael Hyatt, Tom Peters, Juntae DeLane and others in the article. You can read Tamara’s excerpt below:
And so, what was the one thing she felt most important?
“One quick thing anyone can do to improve their personal brand online is to pick a swim lane with respect to what they want to be known for.”
Pick a swim lane, that’s a cool way to put it. When you jump into that pool and join the race, focus on your lane and go for it. I mean, you don’t see professional swimmers doing zig-zags do you?
There also just isn’t enough time to do everything. If you pick your lane, you can focus your time and energy on doing what you do best.
“What I mean by this is that when we try to be all things to all people, we dilute our message and our effort to establish ourselves as a thought leader. Look at your online posts, comments, and visual images. If you can’t quickly identify what your personal brand stands for in under one minute of scanning your online activity, then it’s time to think about what you want to be known for. Focus your storytelling and messaging around the one theme, passion or salient message that burns within you that you simply must share. If you were to be known for anything online, what would you want it to be? That’s your swim lane… practice, play, learn, grow, and share your insights for all of us to enjoy. The world needs unique, wonderful, special, YOU!”
If you would like to read the entire article, you can find it here at Rebrandly.