Onalytica named Tamara McCleary a top global influencer in the field of Big Data. Ranking at #6, she was also the #1 ranked woman on the list. Tamara was invited to share her thoughts in the post:
“Big Data is transforming marketing through harnessing previously unattainable customer insights. Martech is exploding as marketing departments are tasked with not only building the brand, but increasing revenue. Big data has reinvented the role of the Chief Marketing Officer, (CMO), from one of creative guessworker to the role of creative genius demonstrating measurable impact on the business bottomline. With machine learning, AI, increased computing capacity, and sophisticated data analytics tools, we are are unveiling a wholistic understanding of the customer experience and customer journey in real time. We are adapting and personalizing at each customer touchpoint almost simultaneously. Today’s marketers are crafting and capitalizing on omnichannel and account based marketing, (ABM), models which seamlessly interact with customers, offering solutions before they may even fully know they need them. This truly is the dawning of an Engagement Economy powered by big data and the machines that translate this data into usable information. The speed and computing capacity of machines are freeing-up human beings to focus on building emotionally connected relationships and doing what human beings do best, engage with one another.”
You can read the report at Onalytica’s site here.