Onalytica named Tamara McCleary a top global influencer in the field of Marketing Technology, otherwise known as MarTech. Tamara was invited to share her thoughts in the post:
“There’s nothing more transformational to the business bottomline than an engineer who can sell. Or a marketer that genuinely comprehends technology. At the convergence of marketing and technology is where we find ultimate business success which comes channeled through reaching targeted markets on the right channels, leveraging the right messaging with extreme efficiency through harnessing the power of the most effective technological tools. MarTech is created through alchemy…or at the very least born of a powerful amalgamation combining business sense, sales savvy, marketing know-how, technological prowess, and an understanding of the value of a customer’s journey and experience.”
You can read the report at Onalytica’s site here.